01 — Lake Nona · Smart district · 2018 — 2025
Where ideas become realities
For seven years we led brand experience and technology strategy for Lake Nona, a 17-square-mile living lab outside Orlando. We helped shape it into one of the world's leading smart and responsive districts — a standard protocol for city-scale data, AI-powered analytics, and partnerships with MIT, Mayo Clinic, NASA and Verizon. Today it is a place where ideas find fertile ground and become realities.
Lake Nona — autonomous shuttle / district photo
The largest autonomous public transit network in the U.S. runs here.
Barilla is dinner-table furniture in Italy — so we re-introduced Italy's favorite pasta to America with Andrea Bocelli in Central Park and an invitation to the Italian table.
03 — Ferrari World Abu Dhabi · Brand experience
Ferrari World — experience photo
Bringing Ferrari's history alive
Under the red roof in Abu Dhabi, Ferrari's story needed to be more than memorabilia behind glass. We designed digital-physical experiences that put visitors inside decades of racing history — machines, moments and myth you move through, not past.
History you can walk through.
Xerox had become too famous for one machine — we helped re-imagine a name that became a verb, turning a services-and-technology company into experiences people could see, use and believe.
05 — Mattel · BarbieGirls.com · Virtual world
From toys to play
With BarbieGirls.com we helped Mattel make its first big shift from manufacturing toys to designing play — an immersive virtual world where girls could create, decorate, chat and belong. More than 18 million of them signed up.
BarbieGirls.com — virtual world screenshot
18 million users — a toy company became a play company.
06 — The Coca-Cola Company · Engagement · Loyalty
Engagement at Coca-Cola scale
From CokeMusic and Coke Studios — virtual worlds with millions of users — to the World of Coca-Cola in Atlanta, we spent years designing how the world's most recognized brand talks with people instead of at them. Then came MyCokeRewards: Coca-Cola's first loyalty program and the largest loyalty program ever.
A bottle cap became the front door to the largest loyalty program ever.
And dozens more
Activision, Colgate, Kleenex, Krispy Kreme, Dunkin', Nestlé, Philips, the U.S. Navy, Apple, Oracle — from founding Latin America's first pure-play digital agency to a global CXO chair to a smart city. The practice has always been the same: design the place, the moment and the technology so the story actually happens.
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